Overall the poster main aim is to attract it's target audience by using the main charcters (Colin Firth). Trough his face and also the bold text. Which will give the target audience the incentive to go and see the movie through a meida product.
Thursday, 15 December 2011
The King's Speech - Importance to the UK film Industry
Reviews like this one below (On the Guardian Newspaper) are very important to the British Film Industry, as it gives the audience a brief insight on what the Film is about. As it ways both views on the good and the bad and how it can be improved.
http://gu.com/p/2m78z
Official Sites like this The King's Speech - Official Site explain to the potential target audience about the film's various information, for example actors, awards/nominees, trailers and many more.
By this it gives the audience that much needed boost and gives them the incentive to go and watch the film as a result.
Also the official site lets the users interact and post their own views on social media site, provided by the links on the site.
Other social media sites like 'Youtube' provides the British Film Industry additional help in promotion, for example the users of Youtube are able to share their thoughts and reactions e.g. the like bar. And others ways users are able to share their views are through posts, video posts and comments. This allows the users/ or potential target audience to express their opinions, more ways than others (more choices on formats)
http://youtu.be/OAm7gRXFiRo
The following data is taken from Wiki:
At the 83rd Academy Awards, The King's Speech won the Academy Award for Best Picture, Best Director(Hooper), Best Actor (Firth), and Best Original Screenplay (Seidler). The film had received 12 Oscar nominations, more than any other film. Besides the four categories it won, the film received nominations for Best Cinematography (Danny Cohen) and two for the supporting actors (Bonham Carter and Rush), as well as two for its mise-en-scène: Art Direction and Costumes.
At the 64th British Academy Film Awards, it won seven awards, including Best Film, Outstanding British Film, Best Actor for Firth, Best Supporting Actor for Rush, Best Supporting Actress for Bonham Carter, Best Original Screenplay for Seidler, and Best Music for Alexandre Desplat. The film had been nominated for 14 BAFTAs, more than any other film. At the 68th Golden Globe Awards, Firth won for Best Actor. The film won no other Golden Globes, despite earning seven nominations, more than any other film.
At the 17th Screen Actors Guild Awards, Firth won the Best Actor award and the entire cast won Best Ensemble, meaning Firth went home with two acting awards in one evening. Hooper won the Directors Guild of America Awards 2010 for Best Director. The film won the Darryl F. Zanuck Award for Best Theatrical Motion Picture at the Producers Guild of America Awards 2010.
The King's Speech also won the People's Choice Award at the 2010 Toronto International Film Festival, Best British Independent Film at the 2010 British Independent Film Awards, and the 2011 Goya Award for Best European Film from Spanish Academy of Cinematic Art and Science.
This explains to me, as well as you that 'The King's Speech' is such a highly rated film.
The King's Speech got it's 12A rating due to some adult lanuage used.
http://www.i-flicks.net/blog/49-features/2157-the-kings-naughty-speech
http://gu.com/p/2m78z
Official Sites like this The King's Speech - Official Site explain to the potential target audience about the film's various information, for example actors, awards/nominees, trailers and many more.
By this it gives the audience that much needed boost and gives them the incentive to go and watch the film as a result.
Also the official site lets the users interact and post their own views on social media site, provided by the links on the site.
Other social media sites like 'Youtube' provides the British Film Industry additional help in promotion, for example the users of Youtube are able to share their thoughts and reactions e.g. the like bar. And others ways users are able to share their views are through posts, video posts and comments. This allows the users/ or potential target audience to express their opinions, more ways than others (more choices on formats)
http://youtu.be/OAm7gRXFiRo
The following data is taken from Wiki:
At the 83rd Academy Awards, The King's Speech won the Academy Award for Best Picture, Best Director(Hooper), Best Actor (Firth), and Best Original Screenplay (Seidler). The film had received 12 Oscar nominations, more than any other film. Besides the four categories it won, the film received nominations for Best Cinematography (Danny Cohen) and two for the supporting actors (Bonham Carter and Rush), as well as two for its mise-en-scène: Art Direction and Costumes.
At the 64th British Academy Film Awards, it won seven awards, including Best Film, Outstanding British Film, Best Actor for Firth, Best Supporting Actor for Rush, Best Supporting Actress for Bonham Carter, Best Original Screenplay for Seidler, and Best Music for Alexandre Desplat. The film had been nominated for 14 BAFTAs, more than any other film. At the 68th Golden Globe Awards, Firth won for Best Actor. The film won no other Golden Globes, despite earning seven nominations, more than any other film.
At the 17th Screen Actors Guild Awards, Firth won the Best Actor award and the entire cast won Best Ensemble, meaning Firth went home with two acting awards in one evening. Hooper won the Directors Guild of America Awards 2010 for Best Director. The film won the Darryl F. Zanuck Award for Best Theatrical Motion Picture at the Producers Guild of America Awards 2010.
The King's Speech also won the People's Choice Award at the 2010 Toronto International Film Festival, Best British Independent Film at the 2010 British Independent Film Awards, and the 2011 Goya Award for Best European Film from Spanish Academy of Cinematic Art and Science.
This explains to me, as well as you that 'The King's Speech' is such a highly rated film.
The King's Speech got it's 12A rating due to some adult lanuage used.
http://www.i-flicks.net/blog/49-features/2157-the-kings-naughty-speech
British Cinema Research Task
A Very Harold & Kumar 3D Christmas
Country: USA
Distributor: Warner Bros Ltd
50/50
Country: USA
Distributor: Lionsgate
The Help
Country: USA
Distributor: Walt Disney Studios International
War Horse
Country: USA/UK Co-production
Distributor: Walt Disney Studios International
Alvin and the Chipmunks – Chipwrecked
Country: USA
Distributor: Twenty 1st century fox film co
Arthur Christmas 3D
Country: USA
Distributor: Sony Pictures
Desi Boyz
Country: India
Distributor: Eros International Ltd
Happy Feet 2 3D
Country: USA
Distributor: Warner Bros Ltd
HUGO 3D
Country: USA
Distributor: Entertainment Film
Overall Judgement
Overall, most films shown in my local cinema are from a mainstream background. The films there are from the United States of America. This explains the US dominance in the film industry (Globally). And the film distributor ‘Warner Bros’ comes up the most frequently which tells us they have a big influence or strategy in distribution.
Q. Do the films that are showing reinforce contemporary western culture as being dominant & positive, or challenge the dominant ideology & depict the more dark, weaker parts of our society?
Such films like ’Desi Boyz’ from the listings showing in my local cinema are challenging the US predictable mainstream narratives. For example for instance the film is bringing real life issues, like the credit crunch and how it affects people’s relationships, etc.
Q. If you find that one type of film (American or British) is shown more in cinemas why do you think this is?
7 out of 9 films now showing in my local cinema are from an America origin, including the collaboration between the UK & US on the film ‘War Horse’ (produced by Steven Spielberg).
American Film Industry is really popular in America and the rest of the world.
Movies like ‘American Pie’ & ‘Road Trip’ have become big hits, also outside of America. This is a typical Hollywood teen movie. The movies are often about things that you could believe could happen outside the screen.
Overall American film industry is full of money. They get more to make the movie and earn more to produce the movie. And because of that, they can hire better people to do every work inside a movie, for example a famous actress/actor who earns as much as a normal American citizen during his/her whole life, in one movie.
If the script isn’t so good, the producer can nearly buy a good movie by hiring famous actor/actresses and make incredible. For example by hiring professional stuntmen instead of the film stars. As a result they don't have to do it them self. If they want to blow up a bus in a scene, they can do that. If it doesn’t look perfect on the first take, they can do it again to they are satisfied with the result.
Another reason I think is important is that they know what the audience wants from a movie, and they have done great research to figure it out. They make movies to a special audience and not to the whole wide age respective. But even if the movies aren’t made for everybody, they attract people from every age group and make them fall in love with each and every movie.
Personally, I think the reason to USA’s big success in the movie industry is hard-working people and brilliant stories. Stories that make you react in a particular way, and make you think, laugh and cry. They make movies to make you come up with a reaction and to give you the ultimate movie experience. Something I think they manage quite well.
Q. Do you think one of these types of film is more popular with an audience and if so why?
‘A Very Harold & Kumar 3D Christmas’ is more popular with the audience as it’s a build on from the successful two previous movies (‘Harold & Kumar Go to White Castle’ & ‘Harold & Kumar Escape from Guantanamo Bay’).
This is because the audience are looking forward to the funny adventures of Harold & Kumar.
Q. What problems might British films have when targeting the British audiences?
British films have a number of problems in attracting the British audiences. Firstly for example films such as ‘The King’s Speech’ have the potential to make people feel bored.
Another problem the British films face is the heavy competition from overseas film. For example the US films are able to market their film more efficiently than the UK films.
Finally the other reason is money. As the UK films can’t compete with the fire power of the US film production companies.
Q. What problems might international films have when targeting the British audiences?
International films would have many problems in targeting a film to the British people.
Firstly the international films have to take in consideration of the British audience’s interest. As their taste are different from the other nations. The British audience tend to like films that have a very powerful and poignant narrative.
Compared to such nations like the US were there films are more on the comedy side of genre. And tend to have a lot of money spent on their productions which might not please the British audiences.
Q. Is a particular kind of Brutishness favoured by American film audiences? What are the advantages for these types of British films in America?
The American audiences tend to like the history of the United Kingdom, especially the royal family. This is because the US is a fairly new country and hasn’t got much history as the UK.
This as a result raises the profile of UK films and gives the US an insight of what the UK is all about. This could have benefits to UK film on a whole as the US people would want to witness the UK first hand and could come across other UK film that don’t get the recognition it needs.
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