Thursday, 15 December 2011

British Cinema Research Task

Q. List of films in my local cinema (Odeon North Greenwich)

A Very Harold & Kumar 3D Christmas

Country: USA

Distributor: Warner Bros Ltd

50/50

Country: USA

Distributor: Lionsgate

The Help

Country: USA

Distributor: Walt Disney Studios International

War Horse

Country: USA/UK Co-production

Distributor: Walt Disney Studios International

Alvin and the Chipmunks – Chipwrecked

Country: USA

Distributor: Twenty 1st century fox film co

Arthur Christmas 3D

Country: USA

Distributor: Sony Pictures

Desi Boyz

Country: India

Distributor: Eros International Ltd

Happy Feet 2 3D

Country: USA

Distributor: Warner Bros Ltd

HUGO 3D

Country: USA

Distributor: Entertainment Film

Overall Judgement

Overall, most films shown in my local cinema are from a mainstream background. The films there are from the United States of America. This explains the US dominance in the film industry (Globally). And the film distributor ‘Warner Bros’ comes up the most frequently which tells us they have a big influence or strategy in distribution.

Q. Do the films that are showing reinforce contemporary western culture as being dominant & positive, or challenge the dominant ideology & depict the more dark, weaker parts of our society?

Such films like ’Desi Boyz’ from the listings showing in my local cinema are challenging the US predictable mainstream narratives. For example for instance the film is bringing real life issues, like the credit crunch and how it affects people’s relationships, etc.

Q. If you find that one type of film (American or British) is shown more in cinemas why do you think this is?

7 out of 9 films now showing in my local cinema are from an America origin, including the collaboration between the UK & US on the film ‘War Horse’ (produced by Steven Spielberg).

American Film Industry is really popular in America and the rest of the world.

Movies like ‘American Pie’ & ‘Road Trip’ have become big hits, also outside of America. This is a typical Hollywood teen movie. The movies are often about things that you could believe could happen outside the screen.

Overall American film industry is full of money. They get more to make the movie and earn more to produce the movie. And because of that, they can hire better people to do every work inside a movie, for example a famous actress/actor who earns as much as a normal American citizen during his/her whole life, in one movie.

If the script isn’t so good, the producer can nearly buy a good movie by hiring famous actor/actresses and make incredible. For example by hiring professional stuntmen instead of the film stars. As a result they don't have to do it them self. If they want to blow up a bus in a scene, they can do that. If it doesn’t look perfect on the first take, they can do it again to they are satisfied with the result.

Another reason I think is important is that they know what the audience wants from a movie, and they have done great research to figure it out. They make movies to a special audience and not to the whole wide age respective. But even if the movies aren’t made for everybody, they attract people from every age group and make them fall in love with each and every movie.

Personally, I think the reason to USA’s big success in the movie industry is hard-working people and brilliant stories. Stories that make you react in a particular way, and make you think, laugh and cry. They make movies to make you come up with a reaction and to give you the ultimate movie experience. Something I think they manage quite well.

Q. Do you think one of these types of film is more popular with an audience and if so why?

‘A Very Harold & Kumar 3D Christmas’ is more popular with the audience as it’s a build on from the successful two previous movies (‘Harold & Kumar Go to White Castle’ & ‘Harold & Kumar Escape from Guantanamo Bay’).

This is because the audience are looking forward to the funny adventures of Harold & Kumar.

Q. What problems might British films have when targeting the British audiences?

British films have a number of problems in attracting the British audiences. Firstly for example films such as ‘The King’s Speech’ have the potential to make people feel bored.

Another problem the British films face is the heavy competition from overseas film. For example the US films are able to market their film more efficiently than the UK films.

Finally the other reason is money. As the UK films can’t compete with the fire power of the US film production companies.

Q. What problems might international films have when targeting the British audiences?

International films would have many problems in targeting a film to the British people.

Firstly the international films have to take in consideration of the British audience’s interest. As their taste are different from the other nations. The British audience tend to like films that have a very powerful and poignant narrative.

Compared to such nations like the US were there films are more on the comedy side of genre. And tend to have a lot of money spent on their productions which might not please the British audiences.

Q. Is a particular kind of Brutishness favoured by American film audiences? What are the advantages for these types of British films in America?

The American audiences tend to like the history of the United Kingdom, especially the royal family. This is because the US is a fairly new country and hasn’t got much history as the UK.

This as a result raises the profile of UK films and gives the US an insight of what the UK is all about. This could have benefits to UK film on a whole as the US people would want to witness the UK first hand and could come across other UK film that don’t get the recognition it needs.

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